To my surprise, as much as a niche cult brand Goyard strives to maintain, there are quite some popular misconceptions about the brand when it comes to authentication. Handmade luxury items are not like iphones, mass manufactured electronic products that are highly consistent in construction. Imperfections, irregularities, and variations should be expected and to what extend they should be allowed will be a good judgement call.
Some prevailing misconceptions are around the most iconic Goyardine canvas and the Chevron pattern.
1. The Dots
Some people argue that the individual dot should be pointy at both ends and the dots should not touch each other. This theory is wrong. However, older bags before 2010, tend to have more irregularities - rounded dots, occasionally touching each other; while newer versions are more consistent, with pointy dots more evenly and sparsely arranged.
2. The Colon, the Paris, the Font
As sloppy as the left image looks, it is an authentic Goyard paint. There is no colon between the "E" and the "G", font is bolder and blurry, dots are messier but they are consistent with characteristics of an older Goyard bag. Conclusion, don't fixate on the paint, too many variations to draw a clue.
3. The Snap Button
Some people say that the snap button on the pouch of the St. Louis tote should always be metal and engraved with Goyard logo. This is also wrong. Older bags can have plastic or leather covered snap button. Also, over the years, the hardware suppliers have changed and like most premium designer brands, Goyard started using its own branded hardware in recent years.