Fashion today is in a whirlwind of cluelessness and formulaic forgeries. In an era when everyday thousands of insta-stars pop out of Instagram's bacteria lab, artistic directors no longer reign trends. They are from the bottom up in the forms of likes and shares.
You would think democracy breeds diversity but is today's fashion more diverse or more uniformed? The answer is more than obvious in the SS 2018 fashion week, when everybody looked the same, everybody looked like the 90s.
Social media has disrupted Malcolm's theory of Tipping Point because a formulaic panacea is born followed by which anyone can recreate the magic moment at any time, such as spreading a DHL t-shirt from catwalks to sidewalk.
The formula is the reduction of nodes of the mob. Internet joined the world together by breaking down geographical and cultural barriers where individuality, subcultures and mainstream are interconnected through the "influencers" or "Law of The Few"; the advancement of social media, however, cut down the number of nodes drastically, influencers eliminated by super-influencers. The "Law of The Few" becomes the "Law of The Elite". Subcultures and mainstream converge; when Supreme goes mainstream, it's the day its cult ends.
Six degrees of separation might have already been shortened to three steps. When five or six people can determine what is trending, it's much easier than ever to create a trend. The downside is, it is very short lived.
We induce "hormones", "antibiotics" so we can grow fashion trends like a chicken farm. Instagram is the new institution. So say if I have an idea to make sanitary pads the new "it" outerwear, here is how I'm going to do it.
And...sit back and watch. I'm just joking.