Fashion today is in a whirlwind of cluelessness and formulaic forgeries. In an era when everyday thousands of insta-stars pop out of Instagram's bacteria lab, artistic directors no longer reign trends. They are from the bottom up in the forms of likes and shares.
You would think democracy breeds diversity but is today's fashion more diverse or more uniformed? The answer is more than obvious in the SS 2018 fashion week, when everybody looked the same, everybody looked like the 90s.
Starting off with Gucci replicating its own archive. Gucci SS 2018 belt bag vs an 1980 handbag ad on Vogue.
Christian Dior bringing back its low end licensed dead-stock. A Dior FW 2017 "Oblique" bag closely resembles its 1970s jacquard tote.
Fendi following suit no doubt.
Last but not least, Gvasalia blowing some innovative fresh air to Balenciaga.
Social media has disrupted Malcolm's theory of Tipping Point because a formulaic panacea is born followed by which anyone can recreate the magic moment at any time, such as spreading a DHL t-shirt from catwalks to sidewalk.
The formula is the reduction of nodes of the mob. Internet joined the world together by breaking down geographical and cultural barriers where individuality, subcultures and mainstream are interconnected through the "influencers" or "Law of The Few"; the advancement of social media, however, cut down the number of nodes drastically, influencers eliminated by super-influencers. The "Law of The Few" becomes the "Law of The Elite". Subcultures and mainstream converge; when Supreme goes mainstream, it's the day its cult ends.
Six degrees of separation might have already been shortened to three steps. When five or six people can determine what is trending, it's much easier than ever to create a trend. The downside is, it is very short lived.
We induce "hormones", "antibiotics" so we can grow fashion trends like a chicken farm. Instagram is the new institution and mass weapon of manipulation. With Fyre Festival still in our rear mirror, why not be the next Fortune ** under ** who turn feminine pads into cool nipple paste, feed your dog some CBD chews, or make perfume out of convicts’ body scents. The list goes on and on…